CAMG

• Three big innovations CAMG introduced during COVID to help law firms acquire cases: CAMG Motion Metrics, CAMG 360, CAMG Center Stage
• COVID changes from the CAMG perspective
• Expanding into practice areas outside of traditional mass torts
• Outsourcing calls, contracting, med records have grown since COVID – how can CAMG help law firms adapt with appropriate staffing?
• Audience numbers are higher than ever since COVID – how to leverage more eyeballs watching TV, radio, digital, etc.?
• Ethics and transparency are more important than ever – do you have this with your marketing partners?
• Lessons from Roundup, Talc, etc., on picking the right co-counsel partnership

X Social Media

• Marketing lessons learned after the first year of the pandemic – how is personal injury going vs. mass torts?
• How has the market changed for getting cases in the pandemic?
• How to set your law firm up for success in the 2nd year of the pandemic? What changes should you make?
• Out-Sourcing for success to getting the right clients signed
• What mass torts are hot right now?
• How have we as vendors changed what we do to accommodate the law firms?

Broughton Partners

• The shift in consumer’s behavior and growth of OTT (over-the-top) as a channel
• One year of COVID: The effects on referral attorneys in mass torts
• 2021 Outlook:
  • Emerging and new mass torts
  • Demand and cost increases with Roundup money back into marketing in Q3/Q4
  • Increased scrutiny on advertising, lead generation, client communication, and ethics
  • Importance of using a qualified and accredited partner for case acquisitions
  • Effects that potential privacy and messaging changes in digital and social will have on mass tort campaigns targeting and content