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Lead Generation for Mass Torts

February 16, 2021 @ 2:00 pm - 5:00 pm


  • Three big innovations CAMG introduced during COVID to help law firms acquire cases: CAMG Motion Metrics, CAMG 360, CAMG Center Stage
  • COVID changes from the CAMG perspective
  • Expanding into practice areas outside of traditional mass torts
  • Outsourcing calls, contracting, med records have grown since COVID – how can CAMG help law firms adapt with appropriate staffing?
  • Audience numbers are higher than ever since COVID – how to leverage more eyeballs watching TV, radio, digital, etc.?
  • Ethics and transparency are more important than ever – do you have this with your marketing partners?
  • Lessons from Roundup, Talc, etc., on picking the right co-counsel partnership

X Social Media

  • Marketing lessons learned after the first year of the pandemic – how is personal injury going vs. mass torts?
  • How has the market changed for getting cases in the pandemic?
  • How to set your law firm up for success in the 2nd year of the pandemic? What changes should you make?
  • Out-Sourcing for success to getting the right clients signed
  • What mass torts are hot right now?
  • How have we as vendors changed what we do to accommodate the law firms?

Broughton Partners

  • The shift in consumer’s behavior and growth of OTT (over-the-top) as a channel
  • One year of COVID: The effects on referral attorneys in mass torts
  • 2021 Outlook:
    • Emerging and new mass torts
    • Demand and cost increases with Roundup money back into marketing in Q3/Q4
    • Increased scrutiny on advertising, lead generation, client communication, and ethics
    • Importance of using a qualified and accredited partner for case acquisitions
    • Effects that potential privacy and messaging changes in digital and social will have on mass tort campaigns targeting and content


February 16, 2021
2:00 pm - 5:00 pm


Steve Nober
Jacob Malherbe
Damon Barr